Powerful Content Strategy to Build Your Authority and Influence More Buyers!
In this episode, Ann Carden delves into the importance of content in establishing credibility. She discusses the types of content to create, considering audience attention span, and shares five key considerations for creating powerful, influential content. The episode also explores understanding audience preferences, using social proof, analyzing content metrics, and the significance of omnipresence and repurposing content. Lastly, Ann talks about fixing content issues to grow businesses and crafting a solid content strategy.
Key Points
- Your content should engage and pre-sell to your target audience, showcasing your expertise and the value you deliver, which in turn can open doors to new opportunities and grow your business.
- Understanding where your audience consumes content and adapting your strategy to fit the platform, whether it's long-form articles on LinkedIn or short videos on TikTok, is crucial to increasing engagement and building credibility.
- Leverage the power of repurposing content across multiple platforms to become omnipresent without overextending yourself, and use analytics to refine your strategy and ensure your content is effectively attracting and converting clients.
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business. After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet). Grab Ann's free Masterclass @ www.expertinaccelerator.com Learn more at her website @ www.annlcarden.com Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @ acarden.com
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Transcript
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