Expert In You

"EXPERT IN YOU" is a podcast designed for consultants, coaches, and entrepreneurs. It offers innovative strategies for gaining a competitive edge and establishing oneself as an industry expert, aiming to help listeners scale their businesses effectively.

Partnerships for Business Scaling with Michael Rager

E190 • Apr 29, 2024 • 30 mins

In this episode, Ann Carden and guest Michael Rager discuss the concept and inception of "Whiteboards and Whiskey", its potential in specific industries, and the franchising process. They highlight the importance of partnerships for business scaling and strategies to outshine competitors in the franchise market. Michael also shares a client success story and details on connecting with him.

Key Points

Michael Ranger has created a unique live event lead generation strategy for coaches and consultants called "Whiteboards and Whiskey," which he is now franchising to provide a new revenue stream for professionals in the industry.
The franchising model provides a structured, replicable business opportunity that includes potential upsells like the "Accountable Boardroom," and requires documentation, a proven concept, and a focus on excitement to attract franchisees.
Partnerships and white labeling with other businesses, such as software companies or venues, can significantly scale a franchise by offering comprehensive solutions and creating a valuable resource network for clients.

Michael Rager is a Business Growth Guide and executive coach who created the program Teach Your Business to Fish. With a passion for both fishing and building successful businesses, Michael combined the two to create a unique approach to business growth. His business journey, a mix of success and invaluable lessons from failures, has been shaped by overcoming challenges and pushing forward after failure. With a strong background in the oil and gas industry, he sees both white and blue-collar aspects of a business. Pioneering the environmental inspection industry, he thrived and was part of a team that sold a company in that niche.

Connect with Michael: https://teachyourbusinesstofish.com/ https://www.linkedin.com/in/mirager/

Speakers

Ann Carden

Host • 31%

Michael Rager

Guest • 69%

Chapters

0:00	Introduction and guest presentation, Michael Ranger
4:24	Inception and concept of "Whiteboards and Whiskey"
6:23	Introduction to the Accountable Boardroom concept and decision to franchise
10:59	Success story of a client and potential of tailoring "Whiteboards and Whiskey" to specific industries
13:40	Introduction to the speaker's business model and steps involved in franchising
16:16	Sponsor: Ann Carden's promotion
20:01	Importance of partnerships for business scaling and marketing strategies
24:18	Competition within franchise companies and leveraging past experiences
26:38	Learning more about "Whiteboards and Whiskey" and how to connect with Michael
28:45	Reflections on innovative strategies and closing remarks
29:35	Introduction to Expert In You Accelerator webinar and farewell

Transcript

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