Expert In You
"EXPERT IN YOU" is a podcast designed for consultants, coaches, and entrepreneurs. It offers innovative strategies for gaining a competitive edge and establishing oneself as an industry expert, aiming to help listeners scale their businesses effectively.
AI Tools, Content Creation and the CEO's Role in Marketing with Emanuel Rose
In this episode, Ann Carden chats with Emanuel Rose about his agency's services, the role of AI in the marketplace, and the future of marketing trends. They discuss the balance between AI and human guidance, the CEO as an influencer, and the importance of content creation.
Key Points
- Incorporating AI tools into business workflows is essential, yet only 8% of businesses have experimented with AI, indicating a need for strategic planning and experimentation with these technologies to leverage their potential.
- Marketing in the current landscape should focus on inviting conversations and serving interested customers, avoiding interruptive tactics and instead tailoring content to ideal client profiles, recognizing that different clients have varied preferences for content consumption.
- CEOs should become the primary influencers of their businesses by regularly engaging in video content to lead their company's narrative and establish their presence in the marketplace, even if it means starting as a micro-influencer within their niche.
Chapters
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| 5:37 | |
| 8:15 | |
| 14:18 | |
| 15:41 | |
| 18:30 | |
| 21:12 | |
| 23:04 | |
| 24:07 |
Transcript
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