Expert In You

"EXPERT IN YOU" is a podcast designed for consultants, coaches, and entrepreneurs. It offers innovative strategies for gaining a competitive edge and establishing oneself as an industry expert, aiming to help listeners scale their businesses effectively.

5 Common Content Mistakes to Avoid in Growing Your Coaching and Consulting Business Online

E170 • Dec 28, 2023 • 17 mins

In this episode of the Expert In You Podcast, host Ann Carden shares valuable insights on avoidingcontent mistakes in growing your coaching and consulting business online. She emphasizes the importance of creating content that converts into sales and highlights five key mistakes to avoid. From focusing on attracting buyers rather than solely engagers to the significance of consistency and educating your audience about your services, Ann provides actionable strategies to leverage content effectively. She stresses the significance of making offers and showcasing results through social proof to bolster trust and attract the right clients. Listeners are encouraged to reevaluate their content strategies and realign wherever it's needed to grow their online sales.

Key Points

Creating content specifically tailored for potential buyers, rather than just for engagement, can attract more ideal clients and lead to direct sales.
Consistency in showcasing expertise and making regular offers through content can build trust with the audience and increase opportunities for business growth.
Including client success stories and social proof in content can enhance credibility and pre-sell services to potential clients, leading to more conversions.

Key Moments:

[05:54] Creating content solely for engagers.

[06:49] Consistency and dependability are crucial for success.

[08:13] Maximizing sales opportunities online.

[10:27] Make offers to drive business interactions effectively.

[15:21] Content mistakes, limited spaces, and a high-level, small room.

About the Host -

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.

How to Connect with Ann Carden:

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Speakers

Ann Carden

Host • 100%

Chapters

0:00	Introduction and Importance of Marketing, Sales, and Business Visibility
1:49	Understanding and Implementing a Clear Content Strategy
3:36	The Buyer's Journey and the Role of Content
4:05	Five Common Mistakes in Content Creation and How to Avoid Them
13:00	Sponsor: Ann Carden's Free 2 Day Virtual Event
14:01	Leveraging Content for Trust Building and Pre-selling
15:27	Applying for ExpertInYouWorkshop.com
15:45	Seeking Help in Marketing, Sales, and Content Creation
16:06	Sponsor: Free Automated Webinar at ExpertInYouAccelerator.com
16:26	Closing Remarks and Well Wishes

Transcript

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