Scaling Your Business: Expert Strategies for Building Influence and Attracting Premium Clients
In this episode of the Expert In You Podcast, host Ann Carden discusses the strategies for growing a business and leveraging marketing to attract premium clients. She emphasizes the importance of creating visibility, credibility, and an effective marketing system to influence potential buyers and close high-quality sales. Ann also shares a quiz to help listeners identify any gaps in their marketing approach. Additionally, she gives a sneak peek into her new venture, the Expert in You Magazine, as a platform for showcasing her clients and further enhancing their expert positioning. Tune in for valuable insights on optimizing your marketing and sales approach to scale your business and attract premium clients.
Key Points
- Coaches and consultants can scale their businesses by engineering their celebrity, building a marketing system that attracts premium clients, and creating an influence system that does the heavy lifting.
- A successful marketing strategy involves gaining visibility and credibility, attracting high-quality leads with content, effortlessly converting leads into clients, and accelerating growth through automation and system optimization.
- To effectively close sales and scale up, it's crucial to focus on quality of leads over quantity, ensure prospects are pre-sold through your marketing efforts, and provide a platform for clients to showcase their expertise, such as being featured in a magazine.
Key Moments:
03:10 Marketing should draw clients pre-sold, impactful.
07:08 Effortless sales come with an effective marketing system.
10:10 Book a call for business acceleration now.
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
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Transcript
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