Marketing Vs. Branding
In this episode, your host Ann Carden, a strategic business coach and consultant, breaks down the differences between marketing and branding. By learning how to integrate both elements effectively, you'll be able to build a successful business that's profitable and also focused on growth. Don't forget to make offers and run marketing campaigns while building your brand - they must go hand in hand! Remember that your ultimate goal is increasing revenue and making sales. Let’s jump in
Key Points
- Branding and marketing are distinct yet complementary components, with branding being the long-term foundation and identity of a business, while marketing consists of short-term tactics aimed at promoting and selling products or services.
- Building a strong brand facilitates marketing efforts, but without clear and consistent offers that drive sales, even a well-recognized brand can fail to monetize and sustain a profitable business.
- For a business to thrive, entrepreneurs must balance the creation of a credible and authoritative brand with effective marketing strategies that make clear what products or services are for sale and encourage customers to make purchases.
Snapshot of the Key Points from the Episode:
01:45 Marketing Vs. Branding - Why you don’t want to mistake branding and marketing? 09:44 The power of building your brand and marketing your products. 11:13 How to be seen and serve to grow your business?
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
Chapters
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| 6:23 | |
| 7:15 | |
| 8:03 | |
| 10:29 | |
| 11:13 | |
| 12:22 |
Transcript
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