Transform Your Entrepreneurial Journey with Digital Marketing and Growth Strategies featuring Eder Holguin
In this episode of Expert In You, Ann Carden is joined by Eder Holguin, who shares his inspiring journey from immigrant to accomplished entrepreneur. Eder dives into actionable digital marketing strategies and the mindset needed to drive business acquisitions and sustainable growth. The conversation explores key topics, including collaborating with public companies, effective team management, and overcoming common business challenges. Eder discusses the importance of resilience in entrepreneurship and shares strategies for planning future success. The episode also highlights the critical roles of marketing and sales, while touching on emerging trends such as AI and cryptocurrency. Eder emphasizes the value of community engagement and social media in today’s business landscape, offering additional insights from his book. The episode wraps up with a special invitation to an empowering workshop, providing listeners with the tools to take their businesses to the next level.
Key Points
- Digital marketing is crucial for public companies to effectively reach potential investors and tell their story in a compelling, simplified manner.
- The journey from being homeless in Colombia to becoming a successful entrepreneur in the U.S. highlights the importance of perseverance, adaptability, and leveraging one's skills.
- Building a business requires passion, a willingness to face rejection, and surrounding oneself with a supportive and knowledgeable community.
Eder Holguin is a dynamic serial entrepreneur with over 20 years of experience in helping businesses scale revenue, streamline sales and marketing processes, and enhance productivity. Eder’s expertise spans a diverse range of clients, from Fortune 500 companies to cutting-edge startups. Currently, Eder is the Chief Digital Officer at Interactive Offers, an Advisor and Head of Marketing at Monegraph, and an Advisor to Zeta Global. Previously, he was the CEO of OneQube and the Founder and CEO of Ideal Media, a content discovery platform acquired by Finam Holdings. Eder’s journey is as remarkable as it is inspiring. Born in Medellín, Colombia, during the reign of the Medellín cartel, Eder escaped a turbulent home life and lived on the streets amidst violence and chaos. His story is a testament to resilience, as he transformed his life from homelessness to becoming a successful entrepreneur and thought leader. Career Highlights: • Chief Revenue Officer at Integrate: Led strategic revenue growth initiatives. • Founder of OnDemand Research: Acquired by Zeta Global, where Eder served as VP of Sales and Interactive Marketing. • Co-Founder of Iron Traffic: Built an online advertising network recognized in the 2009 Inc. 500 list of fastest-growing private companies. Awards and Recognition: • 40 Under 40 Rising Latino Stars • Technology Trendsetter Award • Certificate of Merit from the State of New York • Named one of the Most Influential Marketing Professionals by Inc. Magazine Eder is an active speaker in the online marketing industry, advising companies like Recruiter.com and Oil Price while investing in innovative tech and real estate ventures. Learn more about Eder Holguin: 🌐 Visit: http://ederholguin.com 🔗 LinkedIn: https://www.linkedin.com/in/ederholguin/ 📚 Get your copy of Dreaming of Hope Street or Street Smarts: The Business of Life today!
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Transcript
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