Leveraging Strategy and Innovation: Approach to Business Growth and AI Integration with David Bland
Expert In You
"EXPERT IN YOU" is a podcast designed for consultants, coaches, and entrepreneurs. It offers innovative strategies for gaining a competitive edge and establishing oneself as an industry expert, aiming to help listeners scale their businesses effectively.
Ann Carden
PodcastAI
PodcastAI

Leveraging Strategy and Innovation: Approach to Business Growth and AI Integration with David Bland

E284 • Apr 9, 2025 • 35 mins

In this powerful episode, I sit down with David Bland to explore his entrepreneurial journey and the Effective Market Testing (EMT) process transforming how businesses grow. 🚀 We dive into strategies for navigating uncertainty, acquiring clients, and using LinkedIn to expand your reach 📲—plus, David shares a real-world client success story you won’t want to miss. 💼 Ready to scale smarter? Don’t miss my exclusive invitation to a high-impact workshop at the end of the episode! 👉 Tune in now for expert insights, proven growth frameworks, and strategies to fast-track your success.

Key Points

  • Testing business ideas with a structured process can save companies significant time and resources by identifying potential failures early.
  • Cross-functional teams with a focused approach can drive innovation and reduce business risks effectively.
  • Effective leadership support and a conducive environment are essential for teams to successfully experiment and test new ideas.

📘 David J. Bland: Testing Business Ideas with Real-World Innovation Founder of Precoil and Lead Author of Testing Business Ideas, David J. Bland is a recognized thought leader helping companies innovate with confidence. Based in Northern California, David brings a powerful blend of lean startup, design thinking, and business model innovation to the world’s most recognized brands.

🚀 From Startups to Global Giants Since founding Precoil in 2015, David has helped validate new products and business models for companies like GE, Toyota, Adobe, HP, and Behr—ensuring they’re building the right things before scaling.

📚 Author & Educator David co-authored the best-selling book, Testing Business Ideas (Wiley), alongside strategy legend Alexander Osterwalder, arming innovators with tools to de-risk and test ideas systematically.

💡 Giving Back to the Startup Ecosystem With over a decade spent scaling tech startups, David now mentors future founders through multiple Silicon Valley accelerators, sharing his expertise and commitment to sustainable innovation.

🔗 Connect with David J. Bland 🌐 Website: www.precoil.com/about 💼 LinkedIn: www.linkedin.com/in/davidjbland/overlay/contact-info/

Listen on Apple PodcastsListen on SpotifyListen on YouTube
- / -