Marketing in the AI Era: Sales Funnels, Branding & Omnichannel Success with Ben Kniffen
In this episode of Expert In You, Ann Carden sits down with Ben Kniffen to discuss the evolving landscape of online networking post-COVID and the common pitfalls in paid advertising. Ben, from LinkedSelling, shares expert insights on the power of branding and storytelling in marketing, shedding light on the differences between B2B and B2C strategies and how to overcome skepticism in the sales process. The conversation also explores how to align sales with marketing funnels, the impact of AI tools like ChatGPT on advertising, and the challenges of omnichannel marketing. Ben offers a behind-the-scenes look at LinkedSelling's future goals and provides actionable strategies to enhance your marketing efforts. 🎧 Tune in now for expert insights and proven techniques to elevate your marketing success!
Key Points
- Leverage the power of storytelling in your marketing strategy to effectively guide prospects through the sales funnel.
- Understand the importance of an omnichannel approach to marketing, integrating multiple platforms to maximize reach and impact.
- Focus on creating a cohesive brand message that addresses your target audience's pain points across all marketing channels.
Ben Kniffen: The B2B Lead Generation Expert 🚀 Ben Kniffen is the CEO and Co-Founder of LinkedSelling, the leader in Business-to-Business Lead Generation and a four-time INC 5000 company. Since 2011, he has taught hundreds of thousands of business owners, entrepreneurs, and professionals how to leverage LinkedIn and social media to generate leads, clients, and sales opportunities.
Why Work with Ben? With experience working with Microsoft, Dell, SAS, Neil Patel, HP, and more, Ben and his team have helped over 10,000 businesses build and execute powerful LinkedIn lead generation strategies. His insights have been featured in Entrepreneur.com, Business 2 Community, and Salesforce, making him a trusted authority in B2B marketing.
Beyond Business 🎶 When he’s not helping businesses scale, Ben enjoys spending time with his wife and daughters, watching Cardinals baseball, and playing music. A professional musician, he never passes up a chance to lay down the groove on bass!
Connect with Ben! 🌍 Website: Linkedselling.com 💼 LinkedIn: linkedin.com/in/benkniffen
🚀 Ready to transform your B2B lead generation? Let’s make it happen!
DISCLAIMER: I am not making revenue, income claims, or guarantees. This video is for educational purposes only, and results may vary. While some clients have achieved these results, this is not typical and requires significant effort and expertise.
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Transcript
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